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Performance Marketing Specialist

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Join Australias fastest growing, for-purpose tech scale-up, Drive the strategy, management and optimisation of paid search, Make meaningful social impact through your work.

Founded in early 2015 and based in Sydney, Hireup is a trusted online platform and community for people with disability and their families to find, hire and manage support workers that fit their needs and share their interests. Whether its support with getting to work, catching a local footy game or taking the scenic route, Hireup gives people the tools needed to live the most flexible, seamless and supported life possible. With over 50,000 registered users in communities all across Australia, Hireup is a national network of local supports. As a purpose-led organisation, we promote a culture defined by its humanity, curiosity and creativity, and allow this to infuse our services, product and people.

At Hireup, we communicate from the heart, creating content that starts conversations, inspires action and encourages others to share in our vision. We take a thoughtful, strategic and creative approach to our marketing, communications and brand initiatives and work hard to build a community movement that amplifies the many and varied experiences of Australians with disability. Our team is comprised of people who share these beliefs and know how to use them in fuelling our growth and positive social impact.

The goal of Performance Marketing Specialist is to amplify our performance marketing channels, to ensure were connecting with as many viewers as possible across Australia to increase their awareness of the Hireup brand, platform and purpose whilst elevating engagement and company growth. The ideal candidate will be an expert in understanding how to get the most out of paid search functions and running campaigns, while being comfortable working towards a set budget and KPIs.

The big picture

  • Join Australias fastest growing, for-purpose tech scale-up (we recently topped Deloittes Tech Fast 50 List and have been named a Google.org Impact Challenge winner, 2018)
  • Drive the strategy, management and optimisation of Google Adwords, Youtube and Facebook advertising accounts with focus on user growth
  • Work in an energetic, curious, supportive, highly-engaged and inclusive team  

Priorities the work

  • Manage Google and Bing paid search functions to increase user acquisition on the Hireup platform
  • Own the paid video and social strategy on Instagram, Facebook, and YouTube with focus on driving website traffic and user acquisition
  • Assist with full-funnel marketing approach and contribute to strategies that increase lead quality and active users on the Hireup platform
  • Develop remarketing strategies to convert existing website traffic and leads to active users
  • Manage a performance budget of $50,000 - $100,000 per month
  • For the right person, there is high potential to build and manage a team
  • Monitoring and reporting on digital performance campaigns and  tactics and aligning results to business objectives

Skills the person

  • 3+ years experience working with SEM - performance marketing across PPC, Display, Google Adwords, and Facebook Advertising
  • Strong connection to, or interest in building an understanding of the Australian disability sector and community
  • A data driven mindset is key, a strong passion for growth and amplification of content
  • Approach work with high-energy, drive and internal motivation
  • Tertiary qualified in Marketing / Business or related discipline desirable
  • Excellent analytical capability and ability to implement and track initiatives
  • Strong financial knowledge and budget management
  • Exceptional stakeholder management skills
  • Exhibit adaptability, resilience, transparency, trustworthiness, passion and innate curiosity
  • Team Leading or Management experience / and training experience a plus
  • Strong prioritisation abilities

The position is full-time and the salary will be dependent on experience.

02/01/2019 $0 North Shore & Northern Beaches Sydney Australia 1 Marketing & Communications
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