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Content Specialist- Womenwear Retailer

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JIVARO recruitment

Content Specialist- Womenswear Retailer
  
About the role
This newly created position is to increase awareness of the retail and wholesale brand through digital/ecommerce marketing. 

Currently all the digital marketing is outsourced to a digital marketing agency. The company will still use the digital marketing agency, however they are looking to bring on a digital and ecommerce specialist in house. 
Responsibilities include;

  • Ensure all the products are shot correctly and uploaded to the website in a timely manner
  • Create inspiring, informative and engaging content
  • Constantly updating our clients social media presence
  • Experience in content copywriting who specialises in digital content, social media, blogs, PR Articles through social media channels such as facebook, twitter, linkedin, instgram, youtube etc
  • Assist with the development and implementation of strategies to drive quality traffic to the website through Paid Social, Affiliate Marketing, Email Marketing and best practise Search Engine Optimisation
  • Increase sales for the website through merchandising and driving innovation to the site
  • Improve the customer experience online 
  • Weekly reporting on sales of the website
  • Review website metrics to identify opportunities online 
  • Improve channel ROI
  • Analyse and provide insight around site traffic and key ecommerce metrics with Google analytics 
  • Work with the content team to ensure fresh content is provided on a weekly basis for all digital channels 
  • Manage the relationship with the digital marketing agency 

Skills and experience

  • Strong and proven experience in contents/copywriting/campaign management/content strategy experience preferably in the retail, content and lifestyle space
  • Multi task in a fast paced environment 
  • Strong Attention to detail
  • Ideally Retail experience
  • Work collaboratively with other team members 
  • Proven track record with commercial outcomes

  

02/01/2019 $0 CBD & Inner Suburbs Melbourne Australia 1 Marketing & Communications
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